Lot's of things affect the ultimate flavor of a coffee.  None has more impact than the degree of freshness. What is freshness, anyway?  Well, for our purposes, it's best described as the degree to which a roasted coffee continues to produce flavors in the cup that it produced within a few hours of roasting.

You see, coffee, like all agricultural products, is adversely affected by the most common environmental factors. The oxygen in air, when exposed to the coffee, oxidizes the coffee leading to increasingly bitter flavors.  Likewise, overexposure to light adversely affects flavor.  Finally, time-since-roasting has an effect.  The chemical reactions set in motion by roasting don't just stop when the heat is removed.  Unfortunately, reactions continue over time. Ultimately, this results in loss of freshness like exposure to oxygen in the air or overexposure to light.

So, we at Colorado River Coffee Roasters guarantee that our processes will be selected and implemented to prolong freshness from our roastery into your home.  First, we don't grind coffee.  We only sell whole beans. Grinding exposes coffee to air and destroys freshness.  Our packaging methods also protect freshness (see the "Packaging" page under "About Us" on this site).  In addition to selling only whole beans and using protective packaging, we have chosen to not sell coffee for store shelves.  Rather, we will get your coffee to you in one of three ways that will ensure that your coffee is as fresh as possible (see "Delivery / Shipping" page under "About Us").